In testimony before a Senate committee in February 2002,
Michael Eisner blasted the ads that Jobs had created for Apple's iTunes.
"There are computer companies that have full-page ads and billboards that say: Rip, mix, burn," he declared
"In other words, they can create a theft and distribute it to all their friends if they buy this particular computer."
This was not a smart comment. It misunderstood the meaning of "rip" and assumed it involved ripping someone off,
rather than importing files from a CD to a computer.
More significantly, it truly pissed off Jobs, as Eisner should have known. That too was not smart.
Pixar had recently released the fourth movie in its Disney deal, Monsters, Inc.,
which turned out to be the most successful of them all, with $525 million in worldwide gross.
Disney's Pixar deal was again coming up for renewal,
and Eisner had not made it easier by publicly poking a stick at his partner' s eye.
Jobs was so incredulous he called a Disney executive to vent: "Do you know what Michael just did to me?"